iWhatever*

Branding is not an art form and certainly not content-sensitive in any way. Your every street billboard and glossy advertisement should sufficiently prove the point (and should you still feel a need to verify, please check back with your neighbourhood convenience store only guided by whatever commercial pops into your head while shopping for shopping’s sake if you will). It’s the mechanism of mass manipulation, the gesture that means You!, which does the job. It’s a blueprint for success (“My sunglasses are good for my image.” – Samsonite) that gets played on in many variations for the sole purpose of being recognized – the pathetic joy of allowed discovery shaking hands with the mutually wilful employment of the half-conscious. Admit it: you love being victimized, don’t you?
Well, for the producer in you, here’s a wink: turn it around and make it work for you and your ego (remember: “My sunglasses are good for my image.”?). Turn your self into a brand for others to consume, a set part and distributable portion of it, and try to live it as a deal – professional, slick, and strictly one-way. iWhatever* could be just you! Try anyone?

(*no guarantee to this post but please, let me know if it works, ok?)

(pic©Twentieth Century-Fox Film Corporation)

winning awards

As you know, I am talking about the arts here, so please, no confusion over what I do and do not have in mind when talking about “profitability”. Benchmarks for success are manifold and can only be individually verified – but as far as definitions go, well, that job’s been done before hasn’t it? Money as credit certainly counts for one, popularity its social equivalent (though it is common knowledge how there exists a fair degree of interchangeability between the two), and what about happiness? Its pursuit is a guaranteed civil right as laid down in the U.S. Constitution, and it sure is desirable. And the best thing about it: it doesn’t take a jury to decide and bestow, but will arrive at your heart’s doorstep simply of its own accord (or not).
Now to the matter at hand, this post is about winning awards. There are millions of opportunities, some of them highly prestigious and relevant, others not so, you know the story. What makes me wonder is the complicity of those seemingly above such concerns, the fake aloofness of the cocksure future winner and their see-through disregard for excellence (any but their own, of course). It doesn’t matter much, possibly not even to the organizers of such stage for the vain man or woman in question. But it is annoying nonetheless. It seems like a travesty of distinction and to my understanding only reinforces the challenge, if only the self-serving aspect of competition. So, I’ve been told they know how to win awards. Fine. They also know they could win big if only they chose to set their mind to it. Excellent! I can’t help but think they really know quite a lot. And before you know it, I take my share of a lesson of all this inexpensive insight to sum it up as follows: Beware those who speak to you about their humble opinion - it’s the most pretentious line of all! Thanks for sharing.

word versus image

I have to be honest: I still believe the word to be more powerful than the image. Maybe, in our age, the opposite seems more believable. I say: never believe in convenience! The opposite may (also) be true. And there is a new power the word is being invested with as we look upon what’s happening: people don’t really read, they don’t think in proper appreciation of what text can do for them. Language and words are being underestimated, we see it well. As we speak, we understand. That is frighteningly little already. Shockingly, diminishing ever more, and not gradually but in a torrent. The new power stems from there. The depreciated quantity in a backlash: the striking word - revenge against the pose. The image is convention, its dominance tyranny. Each icon turns out a hydra and words into a guerrilla of reason and humanity. And we remember…
I perceive of the world as textual, not a pictorial screening before my eyes and in my mind. If tomorrow I turned blind the world would still continue to make its customary sense to me. So I don’t just watch. I read. That’s a way of engaging, of interacting and reciprocity. Colour isn’t a visual property exclusively and text is happening all the time, all around us, enveloping us – it really is us, think of it! Better read well…

Found in translation: "881"

At times, a few words are more telling than so many pictures (or 24 frames per second for that matter). See for yourself, as Munich based company Sunfilm Entertainment in Germany has released a German version of Royston Tan’s third feature “881” – and they absolutely had to change the title. Now it’s become so revealing, it’s “Singapur Queens” actually!



To be nothing but fact oriented on the issue, I have to admit that it’s been released early January this year and selling not too bad; at least not as last time I checked on our local Berlin retailer and all copies were positively gone (i.e. sold apparently). Now forget about your lofty idealism for once and just revel in the sheer magnitude of the event, this is groundbreaking: the first ever German market hardcopy release of any Singaporean feature film and it is so much Heavenly Cheese, this is gorgeous, ha!
The distributor signed the deal after the Berlinale EFM (European Film Market) last year where “881” had three professional market screenings. And in keeping with their astonishingly good portfolio which includes a number of true gems of Asian cinema like my favourite “Dare mo shiranai/Nobody Knows” by Koreeda Hirokazu or “Tampopo” among others, Sunfilm packaged it nicely. Thus the region 2 PAL DVD comes with your standard German dubbing (horrible!), the English subtitled making-of (sic!), a new motto (“Born to Dance” – where did that come from?) and complete with the vol. 1 OST to enjoy! This is a must-have, definitely (and you can get it here).

And while you’re at it, enriching your collection, I shall point you to the upcoming DVD release of same director’s masterpiece “4:30” to go on sale March 16^th in the UK (pre-order here). Just look at the beautiful cover:



(pics©Sunfilm Entertainment | Pecadillo Pictures ltd)