“the torch” #8 – What festivals (won't necessarily) do

Successfully showcasing an independent production to international audiences and distributors requires a feasible networking strategy. “The Torch” looks into the matter of how this very term in practical fact translates into a twofold approach to the kind of crucial choices film makers have to make these days when deciding on which festival to take their films to. While the networking part involves the personal dimension of forging ties of mutual interest, establish sturdy bonds across cultural differences, a strategy is needed as well to secure maximum return on capital spent in a targeted publicity effort. And Singapore film for one in its reinvigorated dynamism today has every reason to make good use of the established circuit's various opportunities for branding itself. Go for full details of this week's topic: here.

(pic©mo)