“the torch” #2 - can we sell it in pieces?

This week's edition of “the torch” on Sinema.sg advocates the many possibilities in taking a fresh approach to marketing strategies for independent film making. Under discussion is the need for a general openness in addressing and answering to new media requirements and distributing options and how the film creative could actually profit from these by venturing onto new lines of thinking and telling a story. Innovation that is ready to blur the given boundaries and sidestep the standard to earn its share in future markets can't afford to discard of what the consumer demands too easily as the audience has every right to “be served well”!
The challenge is to prove that indeed the question of “format versus content” doesn't have to be an irresolvable antagonism. Do have a look here.

(pic©mo)